How much would you pay for A Starbucks subscription?
How much would you pay for a coffee subscription model at Starbucks? Would you pay $40-100 a month for unlimited starbucks coffee? Subscription services are good news for Wall Street investors, how would Wall Street handle Starbucks taking the same approach. Starbucks would not the first to consider this plan, A similar coffee brand now offers a $200 coffee mug for unlimited coffee for the year. Amazon could replicate this model or a Starbucks card to get more consumers in the door. Someone getting a coffee every morning would be likely to purchase a brownie or other food choice to complement their coffee. Traffic in stores will rise and the results could be very good. Starbucks has been battling new competition in the coffee shop space in cities like Manhattan. Starbucks is considered expensive to many and a program like this could build a new customer base that doesn't shop often at Starbucks.
Additionally Starbucks has launched Starbucks reserve in some premium stores. This could become a premium subscription service within stores & expect the name of the subscription would be Starbucks Reserve Club. We expect the Starbucks Reserve experience will continue to grow for their unique experience. This could be positive for Starbucks in improving store experiences and build the brand even larger than it already is.
